Iranian thinker
Farzad Fakhrizadeh
Farzad FakhrizadehBehavioral Economics and the Popularization of EconomicsIranian
Life and Thought
Farzad Fakhrizadeh is a writer, journalist, and economics communicator who, in his writings and talks, strives to explain economic concepts in a narrative and accessible language for the general public. He holds a degree in photonics physics, and his career path has led from media and economic journalism to the popularization of economics and its connection with narrative, history, and everyday life.
Farzad Fakhrizadeh is an Iranian writer and journalist whose name is most associated with work in the fields of public economics, behavioral economics, and economic storytelling. He completed his university studies in photonics physics, but his professional path turned toward journalism, economic analysis, and the production of educational content about economics.
In media outlets such as Tejarat News, and through his writings, conversations, and educational content, Fakhrizadeh has sought to distance difficult economic concepts from dry, technical language and bring them closer to people's everyday experience. A central focus of his work is attention to the role of narratives, beliefs, and mental models in economic decisions—a subject that connects him to the topics of behavioral economics and the relationship of economics with culture and story.
Among his well-known works is "Story: An Economic Romance," a book that examines the influence of stories and narratives on economic behavior. The significance of Fakhrizadeh's work lies in presenting economics not merely as a set of formulas and indicators, but as a body of knowledge about human beings, choice, imagination, and social life.