Foreign thinker
George Lakoff
George LakoffCognitive LinguisticsAmerican
Frames are mental structures that shape the way we see the world.
Life and Thought
George Lakoff is a cognitive linguist and professor emeritus at the University of California, Berkeley. He is one of the founders of conceptual metaphor theory and a key figure in proposing the idea of the 'embodied mind.' His works have demonstrated that metaphor, framing, and bodily experience play a fundamental role in shaping language, thought, ethics, and politics.
