Microsociology and Social InteractionCanadian1922–1982
When an individual appears in the presence of others, they usually seek to acquire information about him or to bring into play information about him already possessed.
Erving Goffman was a Canadian sociologist and one of the most prominent figures in microsociology in the twentieth century. By analyzing everyday life, face-to-face relations, impression management, and the social presentation of self, he opened a new horizon for understanding social order at the level of daily interactions. His works, especially *The Presentation of Self in Everyday Life*, *Stigma*, and *Frame Analysis*, remain influential in sociology, anthropology, communication studies, and cultural theory.
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