Life and Thought
Touraj Saberivand is an Iranian designer, educator, and researcher in the fields of brand design, design thinking, and visual culture. He is known for his theoretical and practical teachings on design, visual identity, logos, branding, and the social responsibility of designers.
Touraj Saberivand is one of the recognized figures in design and brand design in Iran. His work lies at the intersection of graphic design, visual identity, brand strategy, design education, and visual culture, and in recent years he has become known for specialized courses, lectures, and discussions on the role of design in social life and business.
In his teachings, Saberivand emphasizes that design is not merely the production of beautiful forms or the creation of logos, but a way of understanding problems, organizing meaning, building connections, and shaping the audience's experience. From this perspective, his work approaches topics such as design thinking, design literacy, aesthetics, creativity, semiotics, and the social responsibility of designers.
He has been the founder and instructor of courses at Vand Academy and an active figure in design education in Iran. Lectures such as 'Design Thinking' and discussions about 'On the Service and Disservice of Designers' show that his primary concern goes beyond technical skill, addressing the cultural, ethical, and social position of design in the contemporary world.
